How to Choose the Right Siding Color (and Why Bold is Better Than Ever)
- Joseph Paoletti
- Jun 20
- 3 min read
Updated: Jun 21
When I first got into exterior remodeling in the early 2000s, the rule of thumb was simple: keep it safe. Stick to neutral tones—beige, gray, white, and taupe. Bold colors? Those were considered risky. Not because they didn’t look good, but because homeowners were worried about resale value and how long the color would last.

Fast forward to today, and it’s a whole different story.
A Shift in Color Trends
Over the last decade—and especially in the last five years—we've seen a dramatic shift in what homeowners want. Darker, richer siding colors are more popular than ever. Deep navy blues, charcoal grays, forest greens, and even black are not only being chosen—they’re being embraced.
One of the key reasons for this shift is that vinyl siding manufacturers figured out how to mix the color into the product in a way that holds up over time. Years ago, dark siding was prone to fading or warping due to heat absorption. That’s not the case anymore. Even the darkest of colors are now engineered to last a lifetime.
The Fear of Regret and Resale
A common fear I still hear is: “What if I choose a color that hurts my resale value?”
It’s a valid concern, but here's what we've learned: neutral can be safe—but it can also be forgettable. There's a reason why so many newer neighborhoods look the same. Beige siding with white trim. White siding with black shutters. It’s clean, it’s fine, but it's not memorable.

A home with bold, thoughtful color stands out. It tells a story. While not every potential buyer may love dark blue siding, the ones who do love it are deeply drawn to it. Their connection to the house becomes emotional. It’s distinctive. It doesn’t blend in—it pops.
And that's the power of good color.
The Whole Picture: Trim, Shutters, Doors & Roofing
Of course, your siding color doesn’t exist in a vacuum. When choosing a color, you’ll want to consider the other exterior components of your home:
Roof color – Will your siding complement or clash with it?
Trim and fascia – Do you want contrast or cohesion?
Shutters – Should they pop or blend?
Front door – This is a great place to get creative or pull in accent colors.
Read more about things to consider when selecting a siding color
But here’s the most important thing: choose the siding color you like best. You’re the one living in the home. You’re the one pulling into the driveway every day. You’re the one who should feel that little moment of pride when you see it.
Color is personal. And while trends change, one thing remains the same: confidence in your choice always looks good.

A Final Word
Whether you're going bold or sticking with a modern twist on classic neutrals, today's siding options are better than they've ever been—both in quality and in style. Don’t be afraid to express your taste. Let your home reflect who you are.
Need help narrowing down the options or seeing how a color might look on your home? We’re here to help—reach out for a free consultation.
If you live within our service area, call us now at (877) 846-9566 or fill out the form below to get started. Or, if your house has sustained roofing or siding damage from a recent storm, schedule your free inspection online.